Rise of Fitness Awareness Essay
MARKET INDICATOR REPORT | APRIL 2010
Health and Wellness Trends
INSIDE THIS ISSUE
DID YOU KNOW?
ALTERNATIVE BEVERAGES TO
CARBONATED DRINKS ARE ENJOYING GREAT SUCCESS IN THE INDIAN MARKET.
Health and Wellness in India
Reducing fat intake is the most important and frequently practiced dietary approach by Asia Pacific consumers.
Health-conscious urbanites have increased spending on the services of dieticians, nutritionists, weight-loss centres and gyms.
This report uses definitions for fortified/functional, better-for-you, …show more content…
The food and drink market is emerging as one of the fastest-growing segments in the Indian retail industry. The processed food industry is likely to register growth of more than 15% in 2008-2009 owing to rising exports and an expanding domestic market. Packaged food is considered to be clean, hygienic and of good quality—driving factors in the purchasing of convenience foods.
The increased emphasis on a healthy lifestyle is part of a trend to look fitter and well-groomed. The rise in health-consciousness explains the huge increase of 203.5% on health goods and medical services expenditures from 1995-2007. The growth is expected to continue at a rate of 63.3% over 2007-2015. Indian consumers are joining weight loss clinics, a trend very popular with northern Indians whose diets have a high intake of saturated foods.
The market for products that reduce stress, prevent aging, help the heart and fight diabetes are all on a growth curve. Industry refers to the broad basket of health-oriented wellness products as the fast-moving health goods (FMHG) sector. FMHG includes OTC medications as well as pain relievers, 'nutraceuticals', digestives, and anti-aging and revitalizing potions.
Low brand loyalty and increased price-sensitivity is still preventing the Indian food