Steve Jobs Case Study Essay

2043 Words Apr 13th, 2012 9 Pages
Steve Jobs is the co-founder and chief executive officer of Apple Inc. He is also the chief executive of Pixar Animation Studios and is a board member of Walt Disney Company. His creation of the Apple computer, however, is his well-known accomplishment. His personality can be described as aggressive and demanding. He is also considered as one of Silicon Valley’s leading egomaniacs. Mr. Jobs has always aspired to position Apple and its products at the forefront of the information technology industry. He has accomplished this by foreseeing and setting trends in innovation and style. Jobs has made history in the business world which, “… has contributed much to the symbolic image of the idiosyncratic, individualistic Silicon Valley …show more content…
Telling can also be directing, or can also be compared to a leader who is autocratic. This area of Situational Leadership believes in high task and low relationship. Jobs managed to interest Steve Wozniak (Co-founder of Apple Inc.) in assembling a computer and selling it. In 1979, Apple aired a Super Bowl television commercial titled "1984". At Apple's annual shareholders meeting on January 24, 1984, Jobs introduced the Macintosh to a wildly enthusiastic audience. The Macintosh was the first commercially successful small computer with a “GUI” Graphical User Interface. While Jobs was a persuasive and charismatic director for Apple, some of his employees from that time had described him as an erratic and temperamental manager. Mr. Jobs does not work alongside his subordinates, he chooses to lead his team from the front, spearheading the innovation and frequently renewed products of the company. The autocratic nature of his leadership also bears some transactional traits, such as using verbal lashings at employees. He was also legendary for creating an atmosphere of fear in the company when he carries out rounds of executions to remove less knowledgeable staff. His action has led to some employees dreading to bump into him in the elevators, for fear of receiving a letter of dismissal subsequently.

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