Why Tobacco Should Remain Legal in Canada Essay

3593 Words Oct 20th, 2006 15 Pages
Executive Summary

Tobacco is a very large industry in Canada, providing very large tax revenue for the Canadian government. This paper examines the two sides to the argument; should Tobacco be made illegal in Canada? Is smoking tobacco ruining the Canadian economy? Or should Canadians be given the freedom to chose, and current rulings upheld?
In 2005 Revenues for the government in direct taxation on tobacco amounted to $7.7 Billion. That level has nearly doubled since 2001 when only $4.4 Billion had been collected in tax. The industry also employs a large segment of the workforce; there are currently 4000 people directly employed by tobacco industries, and an estimated 16,000 directly employed in the industry.
Smoking is so much a
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Current Changes in the law
As of October 1, 2003, it became against the law to promote a tobacco company's sponsorship of a person, entity, event, or activity by displaying or otherwise using the name of the tobacco company or product-related brand elements. Cultural events like music festivals and sporting events like professional racing are no longer able to use a tobacco company's name, logo or brand elements as part of the event name or on promotional materials such as banners, advertisements, brochures, and program guides. Likewise, athletes can no longer wear clothes that show the name, logo, or another brand elements associated with a tobacco sponsor.
In addition, has become against the law to promote sponsorship by putting the name of a tobacco company or its product-related brand elements on a permanent sports or cultural facility, such as an arena or theatre. Facilities that already have these elements in place have had to remove them October 1, 2003, following rulings and new laws.
Is there really a link between the promotion of tobacco sponsorships and the increased use of tobacco products?
Marketing information gathered from tobacco companies, as well as information collected in studies, have shown quite clearly that sponsorships are an effective form of promotion for tobacco companies and their products.
The Quebec Superior Court said the following in its December 2002 decision, regarding a constitutional case opposing the three

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